How a Greek travel company doubled its online corporate events revenue
An established Greek travel company needed more of the right people to find it: buyers planning trips and corporate events, not people looking up a place name.
2×
online corporate events (MICE) revenue in 2026
+33%
Google clicks above forecast, July to December 2025
244
pages being rebuilt in English, Spanish and Portuguese
The challenge
Year on year, the site appeared in Google results 42% less often and received 23% fewer visits from Google.
Our analysis of the top 1,000 searches showed the bigger problem: about nine in ten appearances were for place names and topics that never lead to a booking. Only about one in ten came from the buyers the company wants, such as people looking for a luxury trip or a destination management partner in Greece.
What we did
- Audited every page template and mapped searches to what the company sells
- Designed a new structure: three service pages, a packages hub and nine destination pages
- Built a clear path from a Google search to a guide, a destination, a package and one quote form
- Cleaned up the blog: 159 posts retired, named authors on every post kept
- Specified structured data, redirects and quote-request tracking, with step-by-step developer guides
The results so far
From July to December 2025, clicks from Google ran 33% ahead of forecast: 5,865 against about 4,420, ahead every single month. In 2026, online revenue for the corporate events (MICE) department doubled.
The full relaunch goes live in December 2026, measured by quote requests rather than visits. A baseline is saved, and we’ll update this case study with the results.
Average Google position, by month
Lower is better. From page three to page one in eight months.
Clicks from Google, by month
Up 54% from December to March, outside the summer peak, as the new rankings took hold.
Source: Google Search Console, web search, July 2025 to September 2026. Client details removed.
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