AEO and GEO: get your brand cited in AI answers
Answer engine optimisation (AEO) and generative engine optimisation (GEO) for ChatGPT, Perplexity, Gemini and Google AI Overviews. These answer engines respond before anyone clicks, so we make sure your business is one of the sources they use.
The problem
AI assistants are choosing who to recommend
AI assistants pull from pages they can understand and trust. If your content is vague, unstructured or missing from the sources they rely on, competitors get mentioned instead.
AEO and GEO make your expertise easy for AI models to find, quote and recommend, and we track how often it happens.
What’s included
What’s included in AEO and GEO
Six pieces of work, each with a clear output you keep. Take the full programme, or start with the audit and build from there.
1 monthly report
01
AI visibility audit across ChatGPT, Perplexity, Gemini and AI Overviews
We test how AI assistants answer the questions your customers ask, and record when you are mentioned and when competitors are.
You getBenchmark report: you vs. competitors, per AI platform
02
Prompt and topic research for your market
We build the list of questions your target audience asks AI assistants about your services, at every stage from research to buying.
You getA tracked list of prompts for your market
03
Content restructured for direct, quotable answers (AEO)
Clear definitions, facts and answers placed where AI models can find and quote them.
You getRewritten priority pages with quotable answers
04
Structured data and entity optimisation
Schema markup and consistent business details, so AI systems understand who you are, what you do and where.
You getSchema markup and an entity checklist
05
AI crawler access and technical checks
We check that AI crawlers such as GPTBot and PerplexityBot can reach and read your key pages, with nothing blocking them in robots.txt, rendering or site speed.
You getA crawler access report with the fixes listed
06
Tracking of citations and share of voice
The same set of prompts checked regularly, so you see how often you are cited compared with competitors.
You getA monthly share-of-voice report
How discovery has changed
Buying decisions now happen before the click
People used to search, click and compare. Now many ask an AI assistant and get a shortlist straight away. If your business isn’t on that list, you’re not in the running.
The old way
- 1Search on Google
- 2Scan ten blue links
- 3Open four or five websites
- 4Compare and decide
- 5Request a quote
The new way
Three travel companies come up most often:
- Your business Cited
- Competitor A
- Competitor B
✓Request a quote
Real searches become prompts we track
Informational
“When is the best time to visit Santorini?”
✓ Mentioned
Exploratory
“What should I look for in an island-hopping tour?”
○ Not yet
Commercial
“Best Greek island-hopping tour companies”
✓ Recommended
We turn real search demand in your market into prompts like these, then track every month whether AI assistants mention, cite or recommend you.
How it works
From invisible to recommended
01
Benchmark
We record how often AI assistants mention you and your competitors today.
02
Map
We find the questions and sources that shape AI answers in your market.
03
Optimise
We restructure content for answer engines, add structured data and make sure AI crawlers can read your pages.
04
Track
We re-run the same prompts to measure progress, and adjust each quarter.
Reporting
AI visibility reports that feed the next decision
We go through your data with a fine-tooth comb, so no insight gets missed. Every month we gather insights on what’s working and what isn’t, and use them to decide what to do next.
- A detailed review of every channel, every month
- AI mentions, Search Console and leads in one place
- Clear insights and next steps in plain language
Where we track your visibility
AI assistants and answer engines
- ChatGPT
- Claude
- Gemini
- Perplexity
- Grok
- DeepSeek
- Microsoft Copilot
- Google AI Overviews
- Google AI Mode
Search engines
- Bing
Every month we check how often your brand is mentioned, cited and recommended on each one, and how that compares with your competitors.
More services
More ways to grow beyond AI search
Ready to show up in AI answers?
Tell us about your business and we’ll show you how often AI assistants mention you today, and what it would take to be recommended more often.