An SEO strategy your whole team can follow
A 12-month SEO strategy and roadmap from a senior SEO consultant, connecting search, AI search and conversion to your business goals.
The problem
Effort without direction wastes budget
Many businesses run SEO, content and paid search as separate projects with no shared goal. Budget gets spread thin and nobody knows what is working.
We create data-driven SEO strategies that put everything in one plan, in the right order.
What’s included
What’s in your SEO strategy
Six pieces of work that come together in one plan your team can act on.
1 twelve-month plan
01
Market and competitor analysis
Who you compete with in search, where they win, and the gaps you can realistically own.
You getA competitor landscape report
02
Audience and search demand research
What your audience searches for at each stage, from the first question to ready to buy, with real search volumes.
You getAudience profiles and a search demand map
03
Channel priorities and budget allocation
Where your budget should go across SEO, AI search, content and conversion, and in what order.
You getA channel plan with a budget split
04
Site architecture and taxonomy planning
A page structure and categories that match how people search, so every important topic has a home.
You getA site map and URL structure
05
KPI framework and reporting
The numbers that show progress, agreed up front, with targets for each quarter.
You getA KPI framework with targets
06
Internal linking strategy for your priority pages
A plan for how pages link to each other, so authority flows to the pages that bring in business.
You getAn internal linking plan for priority pages
From effort to direction
From scattered effort to one plan
Most businesses already do some SEO, some content and some ads. Without a plan tying them together, budget gets spread thin and nobody can say what’s working. A search strategy puts it all in one order, with targets everyone can see.
Example: a B2B fintech company
Without a strategy
- SEOFixing whatever looks broken
- ContentTwo posts a month, no topic plan
- Paid searchBudget creeps up every quarter
- SocialPosting, but nobody tracks it
With a strategy
Q1
Keyword map
Fix site structure
Set up tracking
Q2
Service landing pages
Comparison pages
Guides for finance teams
Q3
Digital PR
Build authority
Track AI visibility
Q4
Refresh top pages
Scale what worked
Plan next year
◎One target per quarter, agreed up front and reported monthly
How it works
From research to a plan you can act on
01
Discover
Workshops and interviews to understand your business, goals and constraints.
02
Research
Market, competitor and search demand analysis.
03
Plan
A prioritised 12-month SEO roadmap with owners, budgets and targets.
04
Deliver
We carry out the plan with you, or support your team as they do.
The deliverable
Your organic growth roadmap
Everything in the strategy comes together in one roadmap: what to do, in what order, who does it and what it should deliver. It turns scattered SEO, content and AI search work into one plan your whole team can follow.
- 12 months of priorities, planned quarter by quarter
- Every task scored by impact and effort, with an owner
- Targets for traffic, enquiries and revenue you can track
- A review each quarter, so the plan moves with the results
Organic growth roadmap
12 months
Technical
Content
AI search
Conversion
Measure
Reviews
Every task has an owner, an impact score and an effort score.
More services
Services that put your strategy into action
Ready for a plan your whole team can follow?
Tell us about your goals and we’ll show you where the biggest opportunities are, and how a data-driven strategy would get you there.